Planet Money Podcast Growth Audit
A free, public podcast growth audit based on the show's public Apple Podcasts/RSS listing: real episode titles, a growth score, one priority blocker, two title rewrites, guest ideas, and a viral clip angle.
#1 growth blocker
Episode hooks start too soft
Recent episode descriptions spend too many opening characters on setup instead of answering why the episode matters right now.
Planet Money scores 71/100 because the show has real topic signal around money, planet, sponsorship, but the packaging is inconsistent where growth is usually won. The biggest drag comes from episode hooks start too soft; title clarity is underpowered; publishing cadence feels inconsistent. Tightening those areas would make the feed easier to discover, easier to click, and easier to remember between episodes.
Two concrete title rewrites
“You bet your life insurance”
“Why Wall Street Is Betting on Life Insurance Policies”
Clarifies the surprising market mechanic and makes the stakes visible before the click.
“Currency Chaos in Argentina (Summer School)”
“Argentina’s Currency Chaos Explained: Inflation, Dollars, and the Peso Problem”
Adds searchable economics terms while preserving the Summer School explainer angle.
Viral clip angle
“You bet your life insurance”
Open with the uncomfortable incentive behind life-settlement investing, then explain why it exists as a market.